Not-for-Profit Sector Gets Internet Savvy - Tech Europe - WSJ: A new breed of organization born in the heart of the digital disruption is using all the tools that the Internet, and in particular social media, afford to drive fundraising, raise awareness and more important, to help boost efficiency, delivering more returns.
The recruitment poster boy for these Young Turks is Charity: water, a campaigning group set up by Scott Harrison, a former nightclub promoter, to bring clean drinking water to the world’s poor. For Mr. Harrison, who built the charity into a multimillion-dollar operation, technology is transformative through its ability to link individual projects to individual supporters.
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