CRM’s value grows with addition of social | TMA Resources

CRM’s value grows with addition of social | TMA Resources: While the utility of CRM systems has long been established, the rise of social media has made the technology even more valuable to organizations, as a recent study revealed.

Social and CRM
Destination CRM reported that the study, conducted by Nucleus Research, found that development and deployment cycles for CRM are becoming increasingly fast and CRM tools are yielding richer insight, thanks largely to the growing integration of social media capabilities.