Mobile Strategy: One App, or Many Apps? | AssociationCentric

Mobile Strategy: One App, or Many Apps? | AssociationCentric: Mobile Strategy: One App, or Many Apps?
Posted on November 7, 2012 by Cecilia Satovich
As associations ponder their mobile options, a frequent question I get asked is, “Should we look for one app that represents our association? Or multiple apps? Which is better?”

The argument goes something like this:

Pro “one app” guy – “You should do one app so members don’t have to download multiple apps, and it’s all there in one place for them. I didn’t know that X group had this other app once, and I missed it”
Pro “multi app” gal – “That’s silly, I have 6 Google apps on my phone and love them all. Multiple apps is the way to go because then each app specifically does the one thing I need from it”