Give as you Live research identifies six online charity supporter profiles | Third Sector: Polly Gowers, chief executive of the direct donations website, says its research would help charities choose the right digital channels
Online charity supporters can be grouped into six different types, such as "industrial heartland Clive" or "wealthy professional Jacqueline", emerging research indicates.
Give as you Live, a website that allows online shoppers to direct donations, which are made by retailers, to the charity of their choice, is carrying out research asking charity donors about topics including what inspired them to give, how they spent time online, their online giving habits and their general lifestyle.
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