Social media influencers are key to increasing social giving | TMA Resources

Social media influencers are key to increasing social giving | TMA Resources: According to an infographic in PC mag compiled by MDG advertising, statistics show that raising money for causes through social media has more than doubled in the last five years. A main factor in social media fundraising success is the identification of an organization's influencers. Advanced association management software aids in determining social media users that have an impact on web traffic for a particular organization.