Facebook Tests Giving Platform - TheNonProfitTimes: Facebook Tests Giving Platform - 01/24/2013
Facebook rolled out an experimental giving platform that allows users to donate $25 to any of a dozen charities. The social networking platform might expand the program later in 2013.
For many people on Facebook, it might be the first time they’re considering a contribution or have discovered the work of a nonprofit. People might know Livestrong or the American Red Cross, said Sarah Feinberg, director of policy communications and run our social good programs, but might be less familiar with the likes of Kiva, Girls Inc., or Blue Star Families.
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