Should Your Nonprofit Use a Social Scoring System? - NPQ - Nonprofit Quarterly

Should Your Nonprofit Use a Social Scoring System? - NPQ - Nonprofit Quarterly: Although tapping into social media influencers could increase awareness and donations, some individuals have expressed wariness about relying too heavily on social scoring for planning social networking strategies. Some critics argue that “key influencers” could also be illegitimate spam accounts, which could actually lead nonprofits to a worse understanding of their real constituents.