Keynote To Fundraisers: You’re In Charge - TheNonProfitTimes

Keynote To Fundraisers: You’re In Charge - TheNonProfitTimes: How technology will or will not transform our work this year is in your hands.”

Katya Andresen kicked off a recent nonprofit direct response fundraising conference in Washington, D.C., with those words. “You are not a passive person being buffeted by all these changes. You’re in a position to determine how your organization will use these changes or ignore how people are interacting with you,” she continued. “You’re in charge of determining whether these are tools to increase giving.”