Mobile giving – it's easy to stand out in a crowd of one - queer ideas

Mobile giving – it's easy to stand out in a crowd of one - queer ideas: Mobile giving – it's easy to stand out in a crowd of one

This is a guest post from Bluefrog's new Head of Donor Engagement - James Waring.

In the first couple of weeks after you start a new job (as I have done this January) you often find yourself looking for things to do, or waiting around for meetings and inductions. During these lulls, in a bid to appear as up to the minute as possible, I’ve been reading a lot of fundraising blogs. One theme has really rung out across the sector this January – Retention (So much so that all these words link to a different article on it).

Something else that’s in everyone’s mind and has decent retention rates is regular giving via your mobile phone. So could the retention issue be solved by the convenience of a text? Has one of the holes in that leaky bucket been plugged?