4 ways startups are setting themselves apart at SXSW | SmartBlogs SmartBlogs

4 ways startups are setting themselves apart at SXSW | SmartBlogs SmartBlogs: Rides: Giving rides is a gracious and appreciated gesture. When you’re running between panels or meetings and one is at Sheraton at noon and the other at the Hyatt at 1:45, there’s no relying on the bus system. Or cabs for that matter. But if you can send a simple tweet to get a ride, you’re going to go out of your way to publicly thank and connect with the company that gives you a lift. Telerik, an international developer tools company, will provide SXSW Interactive badge holders with a complimentary ride if they’re willing to answer questions about various IT subjects along the way. Its “TechCab Confessions” offers it an opportunity to connect with the ideal potential customers. You can find out more about the service at its website. Denver’s HomeAdvisor is taking a different approach. It sees more value in giving free rides at night after the parties and events wrap. It’ll run its service from 8 p.m. to 2 a.m. and require only a tweet to @homeadvisor using the hashtag #trusthomeadvisor to get picked up.