Digital is the 'New Normal', so why is digital fundraising still so rubbish? | Rachel Beer |: "So, since all of this is so normal, why are digital channels still so under utilised when it comes to fundraising? And why isn’t digital fundraising making more of a contribution to the bottom line? It’s not like the potential to generate income isn’t there – I mean, just look at Amazon, iTunes, eBay… the list goes on and on.
It’s because a lot of digital fundraising is rubbish"
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