Friday, May 10, 2013

Orphan charity wins social media campaign |

Orphan charity wins social media campaign | With 24,997 registered charities in New Zealand, one small charity which started in Invercargill in 2004 has surprised large players in the field, as well as New Zealand public by winning first place in a nationwide social media competition, "25 Ways to Say Thanks".

The campaign, launched by Toyota NZ to "give back" after achieving 25 years of market leadership, was a way to say thanks to the charitable sector for their contributions to society. Toyota invited charities to take part, and 515 took up their offer. The prizes were the use of 25 brand new Corollas for three years - each going to the top 25 charities.

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