Six Essential Mobile Marketing Strategies for Nonprofits | Stanford Social Innovation Review: More than 130 million Americans own smartphones. Add desktop computers, tablets, and laptops to the mix, and there are more Internet-connected devices in the United States than there are people. Skyrocketing mobile web traffic numbers have Comcast analysts predicting that mobile web surfing will overtake desktop surfing by 2014. Still, most NGOs and nonprofits don’t have a mobile marketing strategy in place and so are missing out on new ways to connect with supporters. Worse, they may be unintentionally harming their organizations’ brands by brushing off the mobile sea change.
Here are six mobile strategies every nonprofit marketer should know.
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