British Program Puts Philanthropy at One’s Fingertips - NYTimes.com: n a bid to restore the canvas and painting in time for the commemoration of the 100th anniversary of the war, the gallery is making an appeal for the funds, equivalent to about $31,000, through smartphones.
Museums have long solicited donations from the public, but they are increasingly turning to new, often digital, ways to raise funds. In addition to traditional donation boxes, more than a dozen institutions in Britain have signed up for the National Funding Scheme’s Donate program, which uses digital technology to attract contributions.
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