Online Fundraising - What Donors Want to See on Your Website: It is tempting to think that websites are less important in this age of social media. But, as a recent report on young people revealed, the website may be more important than ever. People of all ages, are likely to research your nonprofit right at your home page before they give to you. Make sure that you make donating as easy as possible.
Jakob Nielsen, a web page usability expert, has found that bad nonprofit website design results in fewer online donations.
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