Giving in a Digital World | Is there any real future for QR Codes in fundraising?: Recent research by Global Web Index apparently showed “Scanned a QR Code” as the mobile behaviour showing the greatest increase from Q2 2012, with 30% of respondents globally saying they had used them. So perhaps there is a future in them – if advertisers and fundraisers start to use them properly.
But, for now, I see no evidence of any successful fundraising application of the technology at all – while the use of good old SMS response on advertising has seen such a resurgence in the UK that it has led to restrictions on the number of charity ads being allowed on London trains.
This blog contains assorted news, commentary and limited press releases on nonprofit technology gathered by the AFP Fundraising Resource Center. Other Sites of Interest Section Disclaimer: AFP provides the following listing of hyperlinks to other Internet pages as a privilege to the user. AFP does not necessarily endorse, support or attest to the accuracy of information posted on those Internet pages. Some urls may require registration to view and/or may only be available for a limited time.
No comments :
Post a Comment