Inside NPR’s ‘Mobile-First’ Strategy | Mediashift | PBS

Inside NPR’s ‘Mobile-First’ Strategy | Mediashift | PBS: Defining ‘Mobile First’

This approach, known in news publishing as “mobile first,” reflects the reality of robust stats for mobile use. According to a number of reports, the average U.S. and U.K. consumer spends almost two hours per day on mobile. In some regions, such as many parts of Africa, users are leapfrogging computers altogether and going straight to mobile. NPR’s mobile/desktop split is nearly 50/50.