How to Make Your Email Campaigns Stand Out with Millennials | Achieve Guidance Blog: However, our research indicates that email is still a valuable part of your communication and fundraising strategies, especially with Millennials. More than 65% of Millennials receive email communication from nonprofits. In addition, email is the preferred way to engage with nonprofits on their smartphones over Facebook, Twitter, text, video and many other mediums.
So, what’s the problem? It seems like we should just send more and more emails then, right? Wrong. And here’s why.
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