Legion trials cashless technology for Birmingham Poppy Appeal: The Royal British Legion piloted a scheme this week allowing the public to buy poppies using cashless technology.
The ‘tap the poppy’ campaign took place in Birmingham last Tuesday where collection tins and posters have been enabled with near field communication (NFC) technology. The campaign, delivered by Proxama and Parthru, allows the public to tap the icon with their smartphones and donate to the charity.
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