China’s Internet Users Increase Weibo Logins - eMarketer

China’s Internet Users Increase Weibo Logins - eMarketer: Social users interact with brands, follow popular personalities and shop

The majority of internet use in China is done via mobile devices. It makes sense, then, that among the changes in China’s social media ecosystem is the rapid emergence of “weibo,” mobile microblogging services akin to Twitter. These have been adopted so quickly by internet users in China that they have surpassed most “traditional” social networks, according to a new eMarketer report, “Mobile Social Platforms in China: Marketing Opportunities and Challenges.”