Tracking Social Media Fundraising Revenue: Understanding the Challenges | AFP Greater Toronto Chapter - Association of Fundraising Professionals Greater Toronto Chapter

Tracking Social Media Fundraising Revenue: Understanding the Challenges | AFP Greater Toronto Chapter - Association of Fundraising Professionals Greater Toronto Chapter: What you need to start asking is “how did you track your fundraising results?” because all the keyword strategy, timing tests, creative tests or anything else is worthless, if we can’t adequately track the true fundraising results. Innovation tomorrow will come when our present-day strategies prove worthy of investment.