A ‘tough love’ approach to CRM

A ‘tough love’ approach to CRM: The benefits of customer relationship management technology have been well publicised and whether you are a business or a charity, the software can be a lifesaver when it comes to keeping track of fundraising or operational activities and outreach with clients or donors. That said, the technology is not for everyone. Many charities abandon CRM projects before the implementation is even complete as they don’t realise the time commitment and investment required to get value from the system.