So You’re Thinking About Starting an Online Community?

So You’re Thinking About Starting an Online Community?: I’m hearing more frequently these days about companies entertaining the thought of starting online communities, both internal and external facing. The reasons are varied, from wanting to connect employees in the case of an internal community, to wanting to connect with specific external target audiences in the case of external communities. As companies acknowledge the need to shift from transaction-based exchanges to relationship-based interactions, the interest in developing online communities as part of the shift will continue.