Soliciting Funds From the Crowd? Results Will Vary - NYTimes.com: ESTABLISHED museums like the Smithsonian Institution are increasingly turning to crowdfunding appeals to help pay for exhibits and programs that tight budgets might otherwise preclude.
Individual artists have been soliciting donations from the public for years, using Internet fund-raising platforms like Kickstarter, Indiegogo and Razoo to defray the costs of producing their work. Museums, long reliant on corporate sponsorships, gifts and bequests, have been more hesitant to raise funds digitally because the substantial commitment of staff time required for such campaigns does not always produce a big financial win.
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