Wednesday, March 26, 2014

Using Online Community to Increase Member Retention

Using Online Community to Increase Member Retention: Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention. To me, it’s just a given–retention is about keeping members engaged with both the association and other members. Look at the top three reasons members don’t renew association membership, according to MGI’s 2013 Membership Marketing Benchmarking report:

Budget cuts
Lack of engagement
Unable to justify membership costs with ROI

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