Association News | Association Doctor | Social Media: Riding the Current Wave of Technology | Association News

Association News | Association Doctor | Social Media: Riding the Current Wave of Technology | Association News: t could be said that social media has been the communications equivalent of a tsunami. Without warning, it has swept aside decades of ritual, convention and etiquette about how we communicate with each other. It has also demolished the association community’s comfort zone, leaving many struggling to grapple with new concepts about how to best engage with key stakeholders (and often each other).