ArtsBoston aids nonprofits in the art of data mining - Business - The Boston Globe

ArtsBoston aids nonprofits in the art of data mining - Business - The Boston Globe: ArtsBoston is teaching other US nonprofits the art of data mining.

For decades, art institutions have individually collected basic information about their own subscribers and donors — names, addresses, phone numbers, and e-mails — as part of their marketing strategy.

But ArtsBoston, a nonprofit that helps organizations with their marketing needs, has taken that concept a step further by convincing 60 of its 150 area members — from the Boston Symphony Orchestra to the Danforth Museum in Framingham — to pool their data to get a more comprehensive, crossover look at the region’s arts scene and