Social Login and Your Website: Higher Engagement & ROI | FeedBlitz - Email Marketing and RSS: n the early days of social media, the question was: Should we or shouldn’t we take the plunge into social media? Now, the answer is clear. If you aren’t using social media, you are missing out on a huge opportunity.
The new questions are: How do we use social media the best possible way to increase engagement and ROI? What is the next logical step?
Social login is a simple way to allow users to register on your website using one of their existing social media accounts instead of creating a brand new account (and yet another password they need to remember!).
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