Data protection proposals 'potentially catastrophic' for fundraising: EU data protection proposals could have a “potentially catastrophic” impact on charity fundraising, delegates at the Institute of Fundraising’s National Convention heard yesterday.
The proposals include a requirement for charities to secure an “opt-in” from donors to receive communications, and an “explicit consent” rule to use personal data, which would make it difficult for charities to send personalised mailings.
No comments :
Post a Comment