Thursday, October 23, 2014

Focus Group of One : Target Marketing

Focus Group of One : Target Marketing: "If you're sending your marketing campaigns without benefit of A/B or multi-variant testing—most companies admit to fewer than five tests per month—you are effectively acting as a focus group of one. You are assuming all of your constituents feel the same way about your campaign as you do. Big mistake."

'via Blog this'

No comments :