5 Falsehoods That Keep Nonprofits From Making the Most of Social Media - Opinion - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "But there’s another way for things to work, something I call "matterness," or the intersection of people and organizations when they come together in a positive and mutually beneficial way.
Matterness is:
The willingness and ability of individuals to speak and be heard."
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