Top 2015 Nonprofit Content Marketing Challenges Are Budget and Buy-In: "One of the top takeaways from the CMI’s report, entitled “2015 Nonprofit Content Marketing: Benchmarks, Budgets, and Trends—North America,” is that 23 percent of nonprofits have documented content strategies in place. That’s a low number, and it could explain why it’s difficult for so many organizations to effectively manage and run their campaigns—especially those that integrate with other channels."
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