WATCH: It's Not the Ice Bucket Challenge, but This 'Nickelback' Charity Fundraiser Is Going Viral: "When Relevant's Jesse Carey wants to give back, he doesn't do it halfway.
His charity project—listening to Nickelback, for a week straight—is making international headlines.
The project, "the ultimate test of human endurance," is two-fold, Carey says in the podcast. "
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