Social media 'slacktivism' encourages people to donate, finds JustGiving report: "People who share a fundraising page on social media are four times more likely to donate than those who don’t, and those that share using a mobile device are seven times more likely to give, according to a report by JustGiving.
This week the online fundraising platform published a paper Slacktivism: monster or myth in which it discussed whether there was any truth in a recent backlash against viral social fundraising campaigns, including the #nomakeupselfie and #icebucketchallenge that took place last year."
'via Blog this'
No comments :
Post a Comment