NPT Blog - The NonProfit TimesThe NonProfit Times: "These are the tried and true: first gift amount; offer or product responsiveness; mission affinity and relationships; multi-channel, multi-action; and, demographics,” said Lisa Smith, senior vice president of data insights and integration at Pasadena, Calif., agency Russ Reid. She, Diane Clifford and Mary Beth McIntyre showed attendees of DMA Nonprofit Federation 2015 Washington Nonprofit Conference just where to look."
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