Online Fundraising Finally Catching On At .eduThe NonProfit Times

Online Fundraising Finally Catching On At .eduThe NonProfit Times: "Online Fundraising Finally Catching On At .edu
By Mark Hrywna - May 12, 2015
More colleges and universities are experimenting with social media as part of their fundraising efforts than last year, according to a recent survey, although for the vast majority, it still represents 5 percent or less of their total. Institutions also are using more images and video than text but

Some 57 percent of respondents to the 2015 CASE Social Media and Community Conference used social media to fundraise — compared with just less than half (47 percent) in 2014 — and 59 percent reported experimenting with new social media fundraising strategies."



'via Blog this'