Book Review: Plugging the leaky bucket of donors | Third Sector: "hat premise is underpinned by a 2013 study of nearly 2,500 organisations by the Association of Fundraising Professionals in the US, which found that only 65 per cent of them retained new recruits long enough to receive a second donation. For every 100 donors acquired, the study found, 107 were lost through attrition."
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