Tool Kit: How to Use Data to Advance Fundraising - The Chronicle of Philanthropy: "Your database is a gold mine,” says Emily Courville, director of analytics at the Humane Society of the United States. “There is so much you can learn about what your donors are doing if you just start to look.”
Nonprofits have long used data to drive their fundraising efforts. But the complexity of charities’ analyses has shot up as statistical tools have become easier to use, the cost of computing power has dropped, and more vendors provide analytics services designed specifically for fundraising."
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