YouTube and aid: How NGOs can harness the power for good | Global Development Professionals Network | The Guardian: "The biggest difficulty for charities wanting to collaborate with YouTubers is discovering a personality that fits with their own brand. YouTubers have their own styles, narratives and tone of voice. They know how to talk to their fans and charities understand how they want to be positioned in the sector, so finding a mutually beneficial relationship is the most important factor for collaborations."
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