Monday, November 23, 2015

Backed by Huge Audiences, Video-Game Stars Get Into Giving Tuesday - The Chronicle of Philanthropy

Backed by Huge Audiences, Video-Game Stars Get Into Giving Tuesday - The Chronicle of Philanthropy: "A new Save the Children campaign kicking off Dec. 1 aims to tap into the passion of a new, younger audience: video-game players.

On what the nonprofit has dubbed #GamingTuesday, gamers and YouTube stars will encourage their followers — which sometimes number in the millions — to make donations and serve as a "life force" for vulnerable children around the world."



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