Source Codes: The Most Useful Measurement Strategy You May Not Be Using | Beth’s Blog

Source Codes: The Most Useful Measurement Strategy You May Not Be Using | Beth’s Blog: "Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn

You’re likely using more than one channel to communicate. Email, Facebook, posting to listserves, your website, direct mail—the list goes on and on. How do you know which of those channels is actually driving people to donate, register for an event, or even sign up for your eNewsletter? How do you know what story—across every channel—is doing the best job of driving people to take action?"



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