Will Launch of Facebook’s Canvas Further Decrease Visibility for Nonprofits? | Nonprofit Quarterly: "ast week, Facebook launched Canvas, a free ad design tool available to its advertisers—largely businesses and nonprofits—that is designed to enhance the consumer’s experience with ads seen in their Facebook feed. Nonprofit Quarterly has reported on an underwhelming series of new products that Facebook has launched either specifically designed for or simply available to the company’s nonprofit users, including the donate button, fundraiser pages, and a Facebook for nonprofits how-to site. Canvas is the latest in that string of products that, while available to nonprofits, continue the trend of making it harder for nonprofits to gain awareness on the platform."
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