Apple to Donate Proceeds from 27 Apps to World Wildlife Fund | Non Profit News | Nonprofit Quarterly: "Apple said on Thursday, April 14th, that it would donate its proceeds from 27 apps and games, including some of its most popular downloads, until April 24th to the WWF. Those proceeds include profits from Trivia Crack, the second edition of Angry Birds, Recolor, and two dozen other apps.
Apple hasn’t said how much it hopes to donate through the program, called Apps for Earth. However, Apple typically nets about 30 percent of revenue of its apps’ sales and in-app downloads—which means that WWF could receive a good chunk of change."
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