Nonprofits turn to the blogosphere to attract new donors, raise awareness - Examiner.com

Nonprofits turn to the blogosphere to attract new donors, raise awareness - Examiner.com: "Nonprofits turn to the blogosphere to attract new donors, raise awareness

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Katie Wilmeth, The Examiner
Nov 13, 2006 5:00 AM (5 hrs ago)
Current rank: # 95 of 6,028 articles
WASHINGTON - Although somewhat behind the curve, many local nonprofits are clueing in to the use of blogs as a way to reach out to younger donors and volunteers.

“It’s all been very recent,” said Marjorie Sims, vice president of programs and operations at The Women’s Foundation, a D.C.-based nonprofit working to increase the number of women that donate to charities.

The organization launched a redesigned Web site just last month that included a section for blogging. The page has already become the most popular one on the site, Sims said. Board members and Women’s Foundation staff blog about the organization’s fundraising efforts and female-focused issues, a strategy Sims hopes will bring unlikely donors to the table."