Monday, March 12, 2007

Tech-savvy PTAs outgrow the lemonade stand - USATODAY.com

Tech-savvy PTAs outgrow the lemonade stand - USATODAY.com: "Tech-savvy PTAs outgrow the lemonade stand
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LOS ANGELES (Reuters) — Even schoolyard bake sales have gone high-tech.

In an increasingly wired world, parent-teacher associations (PTAs) — the traditional purveyors of cookie and lemonade stands — have morphed into sophisticated, technology-oriented organizations. They still sell baked goods, but do it far more efficiently by using online tools to coordinate and promote those and other efforts.

'Parents are absolutely more tech-savvy in everything, from making announcements to online fundraising to connecting more with communities, school administrations, managing calendars and scheduling all kinds of events online,' said Jenni Gaster Sopko, a spokeswoman for the National PTA, which counts 26,000 chartered PTAs around the country among its members."

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