NPT TechnoBuzz

NPT TechnoBuzz: "Understanding Web Analytics What does all of the jargon actually mean? By Laura S. Quinn How many people visit your Web site every day? What are visitors doing when they get there? Which features are most popular? Was that big redesign worth the money? If these types of questions keep you awake at night, Web site analytics can provide some peace of mind. Analytics packages can help you track your site's statistics, allowing you to see how many people are looking at which page, what sites your visitors are coming from, who your users are, and more. This information can in turn help you measure traffic, understand your visitors' needs and behavior, and gauge click-through rates to new content or features."