JewishJournal.com

JewishJournal.com: "Viral philanthropy, in contrast, allows the average individual to decide how to present the appeal to other Internet users. For instance, people can solicit donations through their blogs or their Change.org profiles, or download an application allowing them to join groups on Facebook.com intended to raise money for a particular cause. These e-philanthropists can also go to such sites as Networkforgood.org to create 'charity badges' that can be posted on Web sites, blogs or profiles on social networking sites. The badge displays a snippet of information about the charity, the amount of money raised and a tab to send a donation to the organization. But at this point, the buzz surrounding viral philanthropy is greater than the substance, said Michael Nilsen, director of public affairs for the Association of Fundraising Professionals: 'It's one of those things that are being talked about a lot.'"