Friday, January 11, 2008

Next-Gen donors |

Next-Gen donors | "Charities know that young people volunteer. Over 90 percent of college-bound high school seniors have done community service – partly to be attractive to colleges, but partly out of goodwill. How to turn that goodwill into donations and foster a habit of financial giving? Technology can help.

Young people are connected to each other in ways that their parents weren't. The same bonds are there, but they are facilitated and widened by the Internet and cell- phones. Combine that with awareness of events, such as hurricane Katrina and the Pakistan earthquake in 2005, and the potential for financial support is significant."

No comments :