‘Pixelanthropy’ takes hold on Second Life - Giving- msnbc.com: "Not so typical when you know that Jewell is an animated character, her friend’s nightclub exists only inside a computer, and the Nonprofit Commons is a complex of 32 virtual offices on a pleasant little digital island inside an ethereal place called Second Life.
Founded in 2003, this fast-growing virtual community — once largely regarded as the playground of otherwise anti-social computer nerds—has been experiencing a surge in new growth. The site now has some 9 million registered users, with most of them avatars (or virtual “selves” of humans) — though only about 40,000 “in-world” at any one time."
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