Tuesday, March 25, 2008

Major Donors Generous Online | WebProNews

Major Donors Generous Online | WebProNews: "A new survey conducted by Convio, Sea Change Strategies and Edge Research found that major donors to nonprofits give generous amounts to various causes online.

On average major donors give $11,000 each year to a variety of nonprofits and they spend an average of 18 hours a week online."

1 comment :

Anonymous said...

This is important research. People tend to think that online giving is only for low end donors, but increasingly we see it as a way to get more major donor prospects.

As direct mail increases in cost and declines in effectiveness, using online tools become more important.